Email Standards Project launched today
Currently coding for html email is a painful process, making me feel I’ve gone back in time to the days before web standards. So yay the Email Standards Project!! This has been started by the guys at Campaign Monitor who are just awesome. The focus of it is to help and encourage email client manufacturers to introduce better standards support. There is a great article on Campaign Monitor’s site that explains why standards support is so important and how it can benefit both clients and designers. There is also a suggested baseline for standards support.
This approach of starting with getting consistent accurate support for the baseline first seems to me a great way to get things started. Sure, I would love to see full support for standards in email clients (it would make my life so much easier!) but that isn’t going to happen overnight and this is a pragmatic solution.